Tuesday, July 31, 2012
Muscadines give the opportunity to introduce a new product to a new target area with little or no competition and it offers health benefits to its consumers. This whole time I have been looking for the next big thing and it has been surrounding me this whole time.
I often ask myself why has no one ventured out and grabbed this opportunity. Potential road blocks could be that people outside of the south do not know what muscadines are, logistics or if growers can sell all they can grow in the south why sell to other areas.
We have been active in marketing our vines in all the states that can successfully grow muscadines. I look forward to the time where our fellow Nebraskans or Arizonians go to there local grocer and see muscadines on the shelves. I only hope someone can send me the video of the expression and the results of the moment when they pop the muscadine in their mouth and the juice runs down their chin.
Now that the world is discovering just how healthy muscadines are for you their popularity has soared and we are still at the very beginning. Do a little research on-line and google muscadine health. You will be amazed. Dr. Oz even featured muscadine juice recently as a way to fight cancer on one of his shows.
So if you have just a little bit of land - there is tremendous opportunity with this amazing southern fruit.
Food for Thought,
Ison's Nursery & Vineyard